The Benziger Thinking Styles Assessment (BTSA)

What is the Benziger Thinking Styles Assessment (BTSA)?

The BTSA is a scientifically grounded, breakthrough application of Dr. Carl Jung's work in Typology. This assessment identifies how your brain prefers to process information. It also measures how much competency you have developed in the four different thinking styles, in addition to where you fall on the continuum of introversion/extraversion. Lastly, it measures which of the four thinking styles is your natural preference and whether or not you are "falsifying type." Falsifying type means that you are leading with a competency that is not your natural preference. The ability to identify "falsification of type" is what sets the BTSA apart from other assessments such as the Myers-Briggs. Go to "Articles, News & Resources" to read more about the BTSA.

Key BTSA Concepts:

• Thinking Style - Thinking is the flow of electricity through our brain from one neuron to another through a bath of neuro-chemicals. Every individual functions in a unique way (thinking style) that results from three interdependent factors: preference, competencies and whether or not they are falsifying type.

• Preference - A preference is a functionally specialized set of abilities, or gifts, which occur naturally within each of us as a result of the specific combination and distribution of neuro-chemicals within our brain. Where the chemicals present create a markedly lower level of electrical resistance, we have a natural preference. Here, the flow of electrical current we call "thinking" is easy, almost effortless. Because using our preference is fun and energizing, all else equal, people will develop and use their natural preference more than any other mode. Additionally, when using their preference, people report they are absorbed by what they are doing and find concentration is natural and effortless. Significantly, our preference is stable throughout our lives. It exists and persists whether we use it or not.

• Competencies - Competencies, by contrast, are created and strengthened by usage or practice. They are the normal, natural result of repeatedly using a particular ability. In some ways, competencies are more flexible than our preference. At one time in our life we may develop competencies in one area. At another time, in response to different opportunities or needs, we may develop a completely different set of competencies in a very different area of the cortex. Not surprisingly, preferred competencies, that is those we develop in our preference, are highly dependable and energy efficient, even energizing. By contrast, non-preferred competencies, those we develop outside our preference are less dependable and less energy efficient.

 

• Falsification - Falsification of Type is a term created by Dr. Carl Jung to identify people who spent most of their time using competencies not managed by their preference. Experience has shown that a person's development and use of their preference is often overshadowed or obscured by environmental pressures. Many environments (families, organizations, companies and cultures) regularly reward certain types of thinking, while ignoring or punishing others. This causes people to develop and use non-preferred competencies more than they would otherwise. The costs of falsifying type over time, include chronic fatigue, irritability, depression, and diminished productivity, as well as confusion, misunderstanding and conflict.
  

What are the benefits associated with the BTSA?

Individual:

• Clear understanding of personal strengths and weaknesses

• Ability to choose most appropriate career and/or developmental assignments
• Enhanced personal effectiveness and enthusiasm

• Better ability to understand and communicate with others

• Better health (less stress) through more efficient application of personal energy

BTSA + one hour feedback session with a coach = $150

Couples:

• Understand and appreciate special gifts you each bring to the partnership
  
• Share family responsibilities equitably
  
• Communicate more harmoniously
  
• Prevent and resolve conflicts without unnecessary stress
  
• Enhance the enjoyment of your relationship

2 BTSA's + one hour joint feedback session = $225

2 BTSA's + two separate one-hour feedback sessions = $300

Organizational:

• Getting the right people in the right jobs
• Effective employee development programs
  
• Assembling and managing high performance teams
• Reduced conflict and effective conflict resolution
  
• Enhanced organizational effectiveness
• Reduced turnover and healthcare costs

BTSA's with individual feedback, workshops and/or team training/facilitation are allavailableand priced based on the number of individuals and nature of the assignment. Contact us to find out more.